Lens unlocks performance insights
AI intelligence for Performance Marketing
How it works
Unlock the incremental media value trapped inside your performance data.
- Step 01
Ingest
We import your data from a CSV or a connected Google Sheet*. Lens normalizes your data, stores it, and prepares it for interrogation.
*Lens connects to Google Sheets and requires read-only access to sheets you explicitly pick.
- Step 02
Analyze
Lens reads each creative — extracts the messaging, tone, call to action, format, and products — and measures it against the same benchmarks.
- Step 03
Discover
Lens highlights opportunities, enables us (and you) to chat with your data, finds whitespace, and forecasts new media performance.
Lens
Lens is an AI creative-performance platform that nmbl uses to analyze advertising results for the brands we work with. We bring campaign and creative data into Lens by uploading a CSV or by connecting a Google Sheet — Lens requests read-only access to the specific sheets you choose, and uses them only to import that data. From there it reads each ad creative and the metrics against benchmarks, and turns the analysis into new creative opportunities and recommendations we act on. Lens never writes to your Google account and requests no access beyond the sheets you select.
What it changes
Turn creative performance data into compounding results
Signals that matter
Lens identifies the creative patterns driving performance — surfacing what's worth scaling, refining, or rethinking based on your specific goals and objectives.
Performance as direction
Lens uses AI to convert those performance signals into clear, actionable creative direction — turning data into specific guidance for what to change, test, or scale.
Learning that compounds
Every campaign feeds the system, making it smarter over time. Insights don't reset — they compound, automatically improving future creative performance.
Get in touch
Let's talk
Tell us what you're running and what you're trying to work out. We'll come back to you by email.